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Social Media Toolkit

Bone AppéTREAT Event Overview

When: Thursday, May 15, 2025

Virtual pre-show begins at 7:00pm ET | 4:00pm PT
LIVE Program begins at 7:30pm ET | 4:30pm PT

Where: Virtual event – watch anywhere with an internet connection via this link: dogsforbetterlives.org/bone-appetreat

What: Bone AppéTREAT is a fun program featuring a friendly dog treat recipe competition, all in support of Dogs for Better Lives! Five competitors across the U.S. will present their human-grade dog treat recipes. It’s up to you to vote for your favorite. To do so, you’ll donate directly to the competitor’s peer-to-peer fundraising campaign. 

In addition to our dog treat recipe competition, we’ll share about the extraordinary ways dogs impact people’s lives. Join us to help make a difference for individuals and families and to support our amazing dog treat competitors. 

Learn more about the event here: https://www.dogsforbetterlives.org/bone-appetreat

How you can help?

JOIN US AT A WATCH PARTY

We have regional watch parties where you can join in the fun! Each event will feature a livestream viewing of Bone AppeTREAT, and will include other fun activities, food, the opportunity to meet our dogs, and connect with other people passionate about Service Dogs.

NOTE: If you are near one of our watch party locations, feel free to share the RSVP links for that location, hyperlinked below.

2025 Watch Party Locations

You can also point people to dogsforbetterlives.org/bone-appetreat to RSVP for a watch party near them. All parties are listed on that page.

HOST A WATCH PARTY

Watch parties are the best way to help DBL make this event a success! Invite as many people (or few) as you want.  

As a host, you get to set your own rules and include any food or fun elements you’d like.  

You could host the party in your home or have a pre-broadcast Zoom gathering if you prefer to keep things online. You could even use a community gathering area that has a private room with internet availability. It’s your party, so make it unique to you! 

SHARE WITH YOUR NETWORK

Help us spread the word about Bone AppeTREAT! Share our social media posts on Facebook, Instagram, Linkedin and Twitter with your own network in April and May. 

Outline of posts

Below is an outline of dates (timing and content subject to change) when we will be posting to Dogs for Better Lives social media accounts. When you see a post, tap to share the post. We recommend that you add your own message to personalize the post, because this will you’re your post better break through the algorithms.

DBL Social Media Post Dates:

  • 4/17: RSVP for Bone AppeTREAT
  • 4/30: Join us at Bone AppeTREAT
  • 5/12: Meet the contestants
  • 5/13: Sponsor thank you
  • 5/14: Tomorrow! Join us at Bone AppeTREAT  
  • 5/15: Join us today for Bone AppeTREAT! 
  • 5/16: Event recap and thank you to sponsors

Ways to personalize your outreach:

  • I’m a proud (volunteer, board member, client) with Dogs for Better Lives! I hope you’ll join me in tuning in live on May 15th for Bone AppeTREAT!
  • This organization is so near and dear to my heart as a (puppy raiser, board member). This is sure to be a fun event and will give some great new recipes for the dogs in your life. You can vote for your favorite recipe on May 15th when you tune in live!

Graphics: 

#Hashtags:

If you make your own post, be sure to include the following hashtags so we can follow along.  

  • #dogsforbetterlives
  • #dbl
  • #boneappetreat

Talking Points: 

  • Join me at the [CITY, STATE] watch party for Bone AppeTREAT on May 15th! Visit dogsforbetterlives.org/bone-appetreat to RSVP!
  • Save the Date for a fun virtual event! Tune in on Thursday, May 15 to Bone AppéTREAT presented by Boehringer Ingelheim, for a fun program and a friendly dog treat recipe competition, all in support of Dogs for Better Lives! Learn more and RSVP: https://dogsforbetterlives.org/bone-appetreat/
  • You can help us crown the “Top Dog” of Dogs for Better Lives’ Bone AppeTREAT by voting for your favorite recipe! $1 = 1 vote. RSVP to attend! https://dogsforbetterlives.org/bone-appetreat/
  • Our dog treat recipe competition is sure to bring smiles to everyone’s faces, and give great ideas for homemade treats for the favorite dogs in your life. Join us on May 15th. RSVP to attend Bone AppeTREAT at https://dogsforbetterlives.org/bone-appetreat/

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