Social Media Toolkit

Bone AppéTREAT Event Overview

When: Friday, May 12, 2023, 5:30–6:45PM (PT) / 7:30–8:45PM (CT) / 8:30–9:45PM (ET) 

Where: Virtual event – watch anywhere with an internet connection. 

What: Bone AppéTREAT is a fun program featuring a friendly dog treat recipe competition, all in support of Dogs for Better Lives! Five competitors across the U.S. will present their human-grade dog treat recipes. It’s up to you to vote for your favorite. To do so, you’ll donate directly to the competitor’s peer-to-peer fundraising campaign. 

In addition to our dog treat recipe competition, we’ll share about the extraordinary ways dogs impact people’s lives. Join us to help make a difference for individuals and families and to support our amazing dog treat competitors. 

Learn more about the event and meet our AMAZING contestants here

How you can help?

Host a Watch Party – May 12

Watch parties are the best way to help DBL make this event a success! Invite as many people (or few) as you want.  

As a host, you get to set your own rules and include any food or fun elements you’d like.  

You could host the party in your home or have a pre-broadcast Zoom gathering if you prefer to keep things online. You could even use a community gathering area that has a private room with internet availability. It’s your party, so make it unique to you! 

If you’re interested in hosting a watch party or have any questions, please register here and we will provide you with communications to help you promote your gathering. 

Sharing with your networks 

Watch parties are the best way to help DBL make this event a success! Invite as many people (or few) as you want.  

The next biggest thing you can do to help is to share our social media posts on Facebook, Instagram, Linkedin and Twitter with your own network in April and May. 

Outline of posts

Below is an outline of dates (timing and content subject to change) when we will be posting to Dogs for Better Lives social media accounts. When you see a post, tap to share the post. We recommend that you add your own message to personalize the post, because this will you’re your post better break through the algorithms.

DBL Social Media Post Dates:

  • 4/5: RSVP for Bone AppeTREAT 
  • 4/12: Host a watch party 
  • 5/1-5/5: Meet the contestants week: 1 post daily featuring 5 contestants 
  • 5/1: Host a watch party 
  • 5/5: Join us next week for Bone AppeTREAT 
  • 5/10: Two days until Bone AppeTREAT  
  • 5/12: Join us tonight for Bone AppeTREAT! 

Ways to personalize your outreach:

  • I’m a proud (volunteer, board member, client) with Dogs for Better Lives! I hope you’ll join me in tuning in live on May 12th for Bone AppeTREAT! 
  • This organization is so near and dear to my heart as a (puppy raiser, board member). This is sure to be a fun event and will give some great new recipes for the dogs in your life. You can vote for your favorite recipe on May 12th when you tune in live! 



If you make your own post, be sure to include the following hashtags so we can follow along.  

  • #dogsforbetterlives
  • #dbl
  • #boneappetreat

Talking Points: 

  • This year, Dogs for Better Lives is debuting a unique new virtual event on Friday May 12th, Bone AppéTREAT presented by DCH Brunswick Toyota. The event will feature a fun and friendly dog treat competition in support of Dogs for Better Lives. 
  • Save the Date for a fun virtual event! Tune in on Friday, May 12 to Bone AppéTREAT presented by DCH Brunswick Toyota, for a fun program and a friendly dog treat recipe competition, all in support of Dogs for Better Lives! Learn more and RSVP:
  • You can help us crown the “Top Dog” of Dogs for Better Lives’ Bone AppeTREAT by voting for your favorite recipe! $1 = 1 vote. RSVP to attend! 
  • Our dog treat recipe competition is sure to bring smiles to everyone’s faces, and give great ideas for homemade treats for the favorite dogs in your life. Join us on May 12th. RSVP to attend Bone AppeTREAT virtually at 

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