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Bone AppeTREAT Toolkit

Bone AppéTREAT Event Overview

When: Friday, May 15, 2025

Pre-Show: 3:30 pm PST |  6:30 pm EST
Program Start: 4:30 pm PST |  7:30 pm EST

Where: Virtual event – watch anywhere with an internet connection via this link: dogsforbetterlives.org/bone-appetreat

What: Bone AppéTREAT is a fun program featuring a friendly dog treat recipe competition, all in support of Dogs for Better Lives! Five former NFL players across the U.S. will present their human-grade dog treat recipes. It’s up to you to vote for your favorite. To do so, you’ll donate directly to the competitor’s peer-to-peer fundraising campaign. 

In addition to our dog treat recipe competition, we’ll share about the extraordinary ways dogs impact people’s lives. Join us to help make a difference for individuals and families and to support our amazing dog treat competitors. 

Learn more about the event here: https://www.dogsforbetterlives.org/bone-appetreat

Meet this year’s contestants

Former NFL players:

  • Chad Cota (Panthers)/ and David Cuttrell – Central Point Watch Party
  • Dont’a Hightower (Patriots) – Boston Watch Party
  • Norm Johnson (Seahawks) – Seattle Watch Party
  • Jeff Severson (Redskins) – Long Beach Watch Party
  • Jarius Wynn (Packers) – Atlanta Watch Party

How you can help?

JOIN US AT A WATCH PARTY

We have regional watch parties where you can join in the fun! Each event will feature a livestream viewing of Bone AppeTREAT, and will include other fun activities, food, the opportunity to meet our dogs, and connect with other people passionate about Service Dogs.

NOTE: If you are near one of our watch party locations, feel free to share the event graphics, verbiage, and RSVP links for that location, hyperlinked below. You can also point people to dogsforbetterlives.org/bone-appetreat to RSVP for a watch party near them. All parties are listed on that page.

Central Point, Oregon: Dogs for Better Lives West Campus. Watch as we broadcast LIVE from campus!

Event details

Friday, May 15, 2026 • Preshow at 3:30 pm • LIVE SHOW at 4:30 pm • Ends at 7:00 pm
Dogs for Better Lives West Campus

10175 Wheeler Rd, Central Point, OR 97502

RSVP at: https://dogsforbetterlives.org/event/oregon-live-broadcast-for-bone-appetreat/

Event Graphic

Click to open image, and then right-click to save to your device

Social media text you can share

Oregon friends! 🐾

I’m excited to invite you to the 4th Annual Bone AppeTREAT on May 15 at Dogs for Better Lives’ West Campus!

Watch former NFL standout Chad Cota and Oregon Ducks teammate David Cuttrell compete for “TOP DOG.”

Enjoy:
🐶 Service dogs
🏈 NFL fun + autographed items
🍽️ Food & drinks

All supporting an incredible mission.

Space is limited—RSVP today! https://www.dogsforbetterlives.org/bone-appetreat

#dogsforbetterlives #boneappetreat #Medfordevent

Boston, Massachusetts: Kowloon Restaurant in Saugus

Event details

Friday, May 15, 2026 • Preshow at 6:30 pm • Program at 7:30 pm • Ends at 8:30 pm
Kowloon restaurant
948 Broadway Saugus, MA 01906

RSVP at: https://dogsforbetterlives.org/event/massachusetts-watch-party-for-bone-appetreat/

Event Graphic

Click to open image, and then right-click to save to your device

Social media text you can share

Massachusetts friends! 🐾

Join me on May 15 at Kowloon for the 4th Annual Bone AppeTREAT, featuring Patriots legend Dont’a Hightower!

Enjoy a fun evening with:
🏈 NFL action + autographed items
🐶 Inspiring service dogs
🍽️ Great food & drinks

All in support of Dogs for Better Lives and their life-changing mission.

Space is limited—RSVP today! https://www.dogsforbetterlives.org/bone-appetreat

#BostonEvents #BoneAppeTREAT #Patriots #ServiceDogs

 

Atlanta, Georgia: New Realm Brewing Company

Event details

Friday, May 15, 2026 • Preshow at 6:30 pm • Program at 7:30 pm • Ends at 9:00 pm
New Realm Brewing

550 Somerset Terrace NE #101, Atlanta, GA 30306

RSVP at: https://dogsforbetterlives.org/event/georgia-watch-party-for-bone-appetreat/

Event Graphic

Click to open image, and then right-click to save to your device

Social media text you can share

Atlanta friends! 🐾

Join me May 15 at New Realm Brewing for the 4th Annual Bone AppeTREAT!

We’ll be cheering on Super Bowl Champion Jarius Wynn as he goes for the “TOP DOG” title 🏈

Enjoy:
🍽️ Food & drinks
🐶 Service dogs
🏈 Autographed NFL items

All in support of Dogs for Better Lives.

Space is limited—RSVP today! https://www.dogsforbetterlives.org/bone-appetreat

#AtlantaEvents #BoneAppeTREAT #UGA #ServiceDogs

 

Long Beach, California: Old Ranch Country Club

Event details

Friday, May 15, 2026
Preshow at 3:30 pm • LIVE SHOW at 4:30 pm • Ends at 7:00 pm
Old Ranch Country Club

3901 Lampson Ave., Seal Beach, CA 90740

RSVP at: https://dogsforbetterlives.org/event/california-watch-party-for-bone-appetreat/

Event Graphic

Click to open image, and then right-click to save to your device

Social media text you can share

Southern California friends! ☀️🐾

Join me May 15 at Old Ranch Country Club for the 4th Annual Bone AppeTREAT!

We’ll be cheering on former NFL safety Jeff “The Cowboy” Severson as he competes for “TOP DOG” alongside other NFL greats.

Expect:
🐶 Service dogs
🏈 Autographed NFL items
🍽️ Food, drinks & fun

All benefiting Dogs for Better Lives.

Space is limited—RSVP today! https://www.dogsforbetterlives.org/bone-appetreat

#SoCalEvents #BoneAppeTREAT #DogsForBetterLives

 

 

Seattle, Washington: Residence of Kellie Green and David Bond

Event details

Friday, May 15, 2026
Preshow at 3:30 pm • Program at 4:30 pm • Ends at 7:30 pm
Residence of Kellie Green and David Bond
Located in Seattle’s Seward Park neighborhood. Address to be provided in confirmation email.

RSVP at: https://dogsforbetterlives.org/event/washington-watch-party-for-bone-appetreat/

Event Graphic

Click to open image, and then right-click to save to your device

Social media text you can share

Seattle friends! 🐾

I’m excited to be part of the 4th Annual Bone AppeTREAT on May 15 in Seward Park! Join me and former Seahawks placekicker Norm Johnson for an unforgettable evening supporting Dogs for Better Lives.

🐶 Service dogs
🏈 NFL fun + autographed items
🍽️ Food & drinks
✨ Special guest: the 12th Pony, Wilson!

Let’s come together for a great cause and crown this year’s “TOP DOG.”

Space is limited—RSVP today! https://www.dogsforbetterlives.org/bone-appetreat

#SeattleEvents #BoneAppeTREAT #DogsForBetterLives

 

 

 

HOST A WATCH PARTY

If you aren’t near one of our other watch parties, hosting your own is a great way to help DBL make this event a success! Invite as many people (or few) as you want.  

As a host, you get to set your own rules and include any food or fun elements you’d like.  

You could host the party in your home or have a pre-broadcast Zoom gathering if you prefer to keep things online. You could even use a community gathering area that has a private room with internet availability. It’s your party, so make it unique to you! 

SHARE WITH YOUR NETWORK

Help us spread the word about Bone AppeTREAT! Share our social media posts on Facebook, Instagram, Linkedin and Twitter with your own network in April and May. 

Outline of posts

Below is an outline of dates (timing and content subject to change) when we will be posting to Dogs for Better Lives social media accounts. When you see a post, tap to share the post. We recommend that you add your own message to personalize the post, because this will you’re your post better break through the algorithms.

DBL Social Media Post Dates:

  • 4/7: Contestant announcement & RSVP
  • 4/21: RSVP for Bone AppeTREAT
  • 4/30: Join us at Bone AppeTREAT
  • 5/12: Meet the contestants
  • 5/13: Sponsor shout outs
  • 5/14: Tomorrow! Join us at Bone AppeTREAT  
  • 5/15: Join us today for Bone AppeTREAT! 
  • 5/16: Event recap and thank you to sponsors

Ways to personalize your outreach:

  • I’m a proud (volunteer, board member, client) with Dogs for Better Lives! I hope you’ll join me in tuning in live on May 15th for Bone AppeTREAT!
  • This organization is so near and dear to my heart as a (puppy raiser, board member). This is sure to be a fun event and will give some great new recipes for the dogs in your life. You can vote for your favorite recipe on May 15th when you tune in live!

Graphics: 

Click to open image, and then right-click to save to your device

#Hashtags:

If you make your own post, be sure to include the following hashtags so we can follow along.  

  • #dogsforbetterlives
  • #dbl
  • #boneappetreat

Talking Points: 

  • Join me at the [CITY, STATE] watch party for Bone AppeTREAT on May 15th! Visit dogsforbetterlives.org/bone-appetreat to RSVP!
  • Save the Date for a fun virtual event! Tune in on Friday, May 15 to Bone AppéTREAT presented by Boehringer Ingelheim, for a fun program and a friendly dog treat recipe competition, all in support of Dogs for Better Lives! Learn more and RSVP: https://dogsforbetterlives.org/bone-appetreat/
  • You can help us crown the “Top Dog” of Dogs for Better Lives’ Bone AppeTREAT by voting for your favorite recipe! $1 = 1 vote. RSVP to attend! https://dogsforbetterlives.org/bone-appetreat/
  • Our dog treat recipe competition is sure to bring smiles to everyone’s faces, and give great ideas for homemade treats for the favorite dogs in your life. Join us on May 15th. RSVP to attend Bone AppeTREAT at https://dogsforbetterlives.org/bone-appetreat/

Find Dogs for Better Lives on Social Media

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