Giving Tuesday & Year-End Campaign Social Media Toolkit

Thank you for all you do to support Dogs for Better Lives. In this toolkit, you’ll find the resources you need to help expand the reach of our Giving Tuesday and Year-End Campaigns. A significant portion of our donation revenue for the year comes during the last 6 weeks of the year, starting with Giving Tuesday. During this giving season, we appreciate your help spreading the word about our campaigns with your personal and professional networks – especially on social media.

Fundraising Goal: $30,000

BACKGROUND:

On Tuesday, November 29th, DBL will participate in Giving Tuesday – a global day of giving that continues to grow every year.  

Thanks to a generous donor match, all gifts made to Dogs for Better Lives on Giving Tuesday are DOUBLED – up to $15,000. The match applies to all gifts made online that day, including cryptocurrency donations, gifts made through Give Now, Pay Later, and online donations through our social media, email, or website channels.  

The biggest thing you can do is to share our social media posts on Facebook, Twitter, Linkedin and Instagram with your own network on Giving Tuesday! 

OUTLINE OF POSTS:

Below is an outline of dates and general times we will be posting to Dogs for Better Lives social media accounts. When you see a post, tap the share post link and write your own message to personalize it. 

DBL Social Media Post Dates:

11/15: Giving Tuesday is two weeks away – join our email list 

11/18: Crypto Giving Tuesday (Twitter only) 

11/22: Recap of last year’s Giving Tuesday and a reminder about next week 

11/28: Tomorrow is Giving Tuesday 

11/29: Giving Tuesday (watch for several posts throughout the day) 

11/30: Giving Tuesday recap 

Ways to personalize your outreach:

  • I’m a proud (volunteer, board member, client) with Dogs for Better Lives! Please consider supporting this great organization – there is a donor match today for Giving Tuesday so your impact will go twice as far! 
  • I gave to Dogs for Better Lives on Giving Tuesday, will you? They train and place Assistance Dogs with people in need, and today they have a donor match! Your donation will go twice as far. 
  • This organization is so near and dear to my heart as a (puppy raiser, board member) and today is a great way to give in support of Service Dogs! Please consider making a donation to them TODAY and have your gift matched by a generous donor! 

Graphics: 

#Hashtags:

If you make your own post, be sure to include the following hashtags so we can follow along.  

  • #dogsforbetterlives
  • #dbl
  • #givingtuesday
  • #cryptogivingtuesday 

Talking Points: 

  • Do Good this Giving Tuesday! A generous donor will match every gift, up to $15,000 on Giving Tuesday. Your gift will be DOUBLED if you donate today. 
  • Did you know there are many ways to give that will also be eligible for the match? We accept cryptocurrency through our partner The Giving Block. We also offer the option to Donate Now, Pay Later – which allows you to make an impactful gift today but pay over time.
  • When you donate to Dogs for Better Lives, 100% of your gift goes directly toward to supporting Assistance Dog programs. 
  • Dogs for Better Lives offers Assistance Dogs to clients at ZERO costs, thanks to donor support.

Other Ways to Promote Giving Tuesday:

YEAR-END CAMPAIGN

Fundraising goal: Sponsor 4 Assistance Dogs in 2023 ($216,000)

BACKGROUND:

It costs $54,000 to train and place one Assistance Dog. Through December 31st, Dogs for Better Lives has a goal of sponsoring FOUR additional Assistance Dogs in 2023 – a total of $216,000.

Help us spread the word so we can reach our goal, by sharing on Facebook, Twitter, Linkedin and Instagram with your own network through 12/31!

OUTLINE OF POSTS:

Below is an outline of dates we will be posting to Dogs for Better Lives social media accounts. When you see a post, tap the share post link and write your own message to personalize it. 

Post Dates:

12/7: DBL Gift Guide – Gift ideas that give back to Dogs for Better Lives 

12/9: Crypto impact (Twitter only) 

12/12: Hearing Assistance Dog testimonial 

12/16: Crypto impact (Twitter only) 

12/20: Facility Dog Testimonial 

12/12: Crypto impact (Twitter only) 

12/27: Autism Assistance Dog Testimonial 

12/30: Make one last gift this year, featuring donate now, pay later; Tax benefits of crypto (Twitter only) 

12/31: Last change to make a 2022 gift; The impact of Crypto (Twitter only) 

Ways to personalize your outreach:

  • I’m a proud (volunteer, board member, client) with Dogs for Better Lives! Please consider supporting this great organization as we work to sponsor FOUR additional Assistance Dogs in 2023 – $216,000. Every little bit helps!. 
  • I donated to Dogs for Better Lives, will you? They train and place Assistance Dogs with people in need, and have a goal to sponsor four additional Assistance Dogs next year – $216,000! Every dollar goes directly toward programs! 
  • This organization is so near and dear to my heart as a (puppy raiser, board member) and today is a great way to give in support of Service Dogs! Please consider making a donation to them by 12/31 to help them sponsor FOUR additional Service Dogs in 2023 – $216,000. 

Graphics: 

#Hashtags:

If you make your own post, be sure to include the following hashtags so we can follow along.  

  • #dogsforbetterlives
  • #dbl
  • #dogood 

Talking Points: 

  • There are many in need of an Assistance Dog, and our goal is to raise $216,000 this holiday season – enough to sponsor 4 additional Assistance Dogs in 2023. 
  • Do Good this holiday season! Make a life-changing gift for FOUR families (and four dogs!)  
  • Can’t give today? Dogs for Better Lives offers the option to Donate Now, Pay Later – which allows you to make an impactful gift today but pay next year. 
  • Dogs for Better Lives accepts cryptocurrency, which means you can put your crypto gains to work while receiving tax benefits if you make a donation with crypto. Learn more at dogsforbetterlives.org/crypto  
  • When you donate to Dogs for Better Lives, 100% of your gift goes directly toward to supporting Assistance Dog programs. 
  • Dogs for Better Lives offers Assistance Dogs to clients at ZERO costs, thanks to donor support. 

Other Ways to Promote the Year-End Campaign:

  • Post a short video or photo with a message about why you love Dogs for Better Lives.

Find Dogs for Better Lives on social media