Puppy love Campaign Social Media Toolkit

Thank you for all you do to support Dogs for Better Lives! In this toolkit, we’re providing you resources that will make it super easy for you to help connect more people to Dogs for Better Lives and to raise awareness of our Puppy Love campaign. 

Puppy Love Month Goals

  • Recruit people to become volunteer Puppy Raisers with Dogs for Better Lives.

  • Encourage people to join The Pack, our group of monthly donors, who get a behind-the-scenes look at our puppies and dogs in training each month.

Campaign Activities

  • Sharing more about what’s involved, celebrating our current Raisers, and showing how Puppy Raisers impact our clients’ lives – making independence possible.

  • DBL to post approximately 2 posts per week focused on Puppy Love Month on social media

  • Launch new social media ads focused on milestones.

Background:

February is a month all about L-O-V-E, and who doesn’t love puppies? We’ve combined the two themes to raise awareness all month long about our Puppy Raiser volunteer opportunity, and to highlight all that goes into these future life-changing Service Dogs. It takes a village, and lots of investment! 

The biggest thing you can do to help is to share our social media posts on Facebook, Instagram, Linkedin and Twitter with your own network throughout the month of February. 

How YOU Can Help:

Below is an outline of dates (timing and content subject to change) when we will be posting to Dogs for Better Lives social media accounts. When you see a post, tap to share the post. We recommend that you add your own message to personalize the post, because this will you’re your post better break through the algorithms. 

DBL Social Media Post Dates:

  • 2/1: Puppy Love Month kicks off today! Watch for an intro post.
  • 2/5: Puppy raiser FAQ: How Program Puppy Milestones Matter.
  • 2/8: Client Quote: Sharing a quote from a current client about what Puppy Raising means to them.
  • 2/12: Puppy Raiser FAQ: A replay of our recent Puppy Raiser Q&A webinar.
  • 2/15: Mighty’s Update: An update from DBL Program Puppy, Mighty, and his Puppy Raiser.
  • 2/19: Puppy Raiser FAQ: What skills to DBL Program Puppies learn?
  • 2/22: Puppy Raiser Quote: Sharing a quote/story from a current Puppy Raiser.
  • 2/26: Puppy Raiser FAQ: The Support our Puppy Raisers get.
  • 2/29: Puppy Love doesn’t end in February! One last push for new Puppy Raisers and Pack Members.

Ways to personalize your outreach:

  • I’m a proud (volunteer, board member, client) with Dogs for Better Lives! As we continue to grow as an organization, so does the need for puppy raisers. Please consider volunteering as a puppy raiser. 
  • This organization is so near and dear to my heart as a (puppy raiser, board member). One of the most interesting (and fun) ways to get involved is to become a puppy raiser! Please consider volunteering. You’ll get to help a puppy on its journey towards becoming a service dog! 
  • Even if you can’t volunteer as a puppy raiser, you can help support a future assistance dog! Support Service Dogs at Dogs for Better Lives by joining The Pack!

Graphics: 

Video: 

#Hashtags:

If you make your own post, be sure to include the following hashtags so we can follow along.  

  • #dogsforbetterlives
  • #dbl
  • #puppylove
  • #changelives 

Talking Points: 

  • Change lives, one puppy at a time 
  • Puppy raisers wanted! Do you love puppies and want to play an important role in placing an Assistance Dog with someone in need? We are seeking volunteer puppy raisers. Learn more at dogsforbetterlives.org/get-involved.
  • Interested in becoming a puppy raiser? Visit dogsforbetterlives.org/get-involved to learn more about what it takes. Then, apply today and get ready for your very own Puppy Love!
  • Not able to volunteer? Join the Pack and support Service Dogs while getting a behind-the-scenes look at our puppies and dogs in training each and every month.
  • Looking for love? Why not raise a puppy? Many of our Assistance Dogs start their training journey with our dedicated team of volunteer breeder caretakers and puppy raisers. These volunteers are instrumental in helping our puppies learn about the world, develop basic skills and grow up ready to change the life of someone in need. Our volunteers are paid handsomely in PUPPY LOVE – kisses, snuggles and laughs. Learn more at dogsforbetterlives.org/get-involved

Other Ways to Promote Puppy Love Month:

  • Start a Facebook Fundraiser benefitting DBL 
  • Post a short video or photo with a message about why you love Dogs for Better Lives.
    • Include:
      • #dogsforbetterlives hashtag
      • link: dogsforbetterlives.org/get-involved

Find Dogs for Better Lives on Social Media