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DBL Fall 2026 Campaign Toolkit

Thank you for all you do to support Dogs for Better Lives. In this toolkit, you’ll find the resources you need to help expand the reach of our Day of Pawsitivity Campaign in August.

We appreciate your help spreading the word about our events with your personal and professional networks – especially on social media.

Day of Pawsitivity | August 26, 2026

CAMPAIGN OVERVIEW

CAMPAIGN DATE:  August 26, 2026
GOAL: Raise $20,000 to fund 40 follow-up visits for DBL Active Service Dog Teams
MATCHING GIFT: All donations matched up to $10,000.
INCENTIVES: Sticker sheet mailed to every donor; 3 donors will win exclusive Day of Pawsitivity tee.

WHAT'S THE DAY OF PAWSITIVITY?

On Wednesday, August 26th, people everywhere will celebrate National Dog Day on social media, and Dogs for Better Lives will join in on the fun with a one-day event celebrating how incredible all dogs are – but also fundraising in support of DBL Service Dogs.

This year, we’re asking our community to help support our lifetime commitment, which includes follow-up visits that provide ongoing care and training for our clients and their dogs—long after the initial placement. We have a goal of raising a total of $20,000. $10,000 has been offered by a generous donor as a match for all gifts made to the campaign.

HOW YOU CAN HELP

OPTION 1: Share DBL’s posts on social media.

See the below schedule for when we’ll be posting on DBL’s accounts.

Instructions for sharing:

    • On Facebook, tap the “Share” button (shown on mobile as an arrow icon). Add in a personal message and then click “share now.”
    • On Instagram, tap the paper airplane icon (send) beneath the post. Then choose “add to story” from the bottom row of options and click the right arrow to post.
    • On Linkedin, click the “Repost” button below the post. Repost with your thoughts allows you to add a comment, otherwise Repost will bring DBL’s post to your followers’ feeds.
    • On X (Twitter), locate the two-arrow icon (repost icon) beneath it, and click it. You’ll then have the option to “Repost” (retweet as is) or “Repost as Quote” (add your own comment).Repost DBL’s content from your social media account

OPTION 2: Post your story, a photo of your dog, or a memory of your experience with DBL.

Tag us and use the hashtags and donation link below:

    • “This is [Dog’s Name], the pup who changed everything. I’m a proud Board Member and proud to support @DogsBetterLives on the #DayOfPawsitivity!
    • “DBL Service Dogs make independence possible—and they don’t stop showing up. Help fund their follow-up visits today. 🐾 #DogsForBetterLives #DayOfPawsitivity
    • “I raised a puppy. DBL turned him into a hero. That’s why I’m donating this #NationalDogDay! #PuppyRaiserPride #DayOfPawsitivity”

DBL Social Media Post Dates:

Below is an outline of dates we will be posting campaign content to Dogs for Better Lives social media accounts. When you see a post, tap the share post link and write your own message to personalize it. 

  • 8/6: Highlighting Day of Pawsitivity, to coincide with National Dog Day on 8/26. Asking people to comment or tag us in stories about their dogs.
  • 8/12: We’ll share photos and short stories from the DBL community. Call to action will be to join our email list.
  • 8/19: One week to go until the Day of Pawsitivity. Will include early donation opportunity.
  • 8/25: Reminder to join us on Wednesday, watch for stories tomorrow on the Day of Pawsitivity/National Dog Day
  • 8/26: Day of Pawsitivity/ National Dog Day (watch for several posts throughout the day)
  • 8/27: Day of Pawsitivity Recap

Links and #Hashtags:

If you make your own post, be sure to include the following hashtags so we can follow along.  

  • #dogsforbetterlives
  • #dbl
  • #dayofpawsitivity
  • #nationaldogday

DONATION LINK: https://www.dogsforbetterlives.org/day-of-pawsitivity

Talking Points: 

  • It’s National Dog Day, AND the Day of Pawsitivity! Generous donors will match every gift, up to $10,000 on Wednesday August 26th. Your gift will be DOUBLED if you donate today. 
  • Did you know there are many ways to give that will also be eligible for the match? We accept cryptocurrency, DAF gifts, and stock through our partner The Giving Block.
  • When you donate to Dogs for Better Lives, 100% of your gift goes directly toward to supporting Assistance Dog programs. 
  • Dogs for Better Lives offers Assistance Dogs to clients at ZERO costs, thanks to donor support.

Graphics: 

National Service Dog Month | September 2026

Goal: Raise awareness about Service Dogs

ABOUT NATIONAL SERVICE DOG MONTH

National Service Dog Month was created to celebrate the dogs who have a career helping humans. You probably already know that Service Dogs help individual people, but did you know they also work in schools, skilled nursing facilities, courthouses, physical therapy practices, hospitals, and much more? The goal in each setting remains the same – the working dogs help to support and increase independence for the people they are servicing. 

What we’ll be doing:

  • There will be events across the country to help spread awareness. Events will be listed on this page.
  • We’ll be posting educational (and fun!) content on social media all month long
  • We will be hosting a bandana giveaway on social media, rewarding those who comment on/share our posts

Help us spread the word so we can reach our goal, by sharing on Facebook, Twitter, Linkedin and Instagram with your own network throughout September!

HOW YOU CAN HELP

OPTION 1: Share DBL’s posts on social media.

See the below schedule for when we’ll be posting on DBL’s accounts.

Instructions for sharing:

    • On Facebook, tap the “Share” button (shown on mobile as an arrow icon). Add in a personal message and then click “share now.”
    • On Instagram, tap the paper airplane icon (send) beneath the post. Then choose “add to story” from the bottom row of options and click the right arrow to post.
    • On Linkedin, click the “Repost” button below the post. Repost with your thoughts allows you to add a comment, otherwise Repost will bring DBL’s post to your followers’ feeds.
    • On X (Twitter), locate the two-arrow icon (repost icon) beneath it, and click it. You’ll then have the option to “Repost” (retweet as is) or “Repost as Quote” (add your own comment).Repost DBL’s content from your social media account

OPTION 2: Join us at an event near you

We’d love to see you at one of our events! It’s a great opportunity to help spread awareness in your community. See this year’s confirmed events on this page. 

OPTION 3: Participate in our calendar contest

Vote for your favorite DBL dogs in the calendar contest, or purchase a date block or two for the dogs in your life. Calendar pre-orders are also available in September. Visit the calendar contest now.

Other Ways to Promote the National Service Dog Month

Post Dates:

Dates are subject to change.

WEEK 1

  • Tuesday, Sept 1 – Kickoff post introducing National Service Dog Month and DBL photo calendar contest
  • Thursday, Sept 3 – Educational Post
  • Friday, Sept 4 – Follow-up Friday

WEEK 2

  • Tuesday, Sept 8 – Educational Post
  • Wednesday, Sept 9 – Calendar Contest Reminder: How to enter or vote
  • Thursday, Sept 10 – Event promo
  • Friday, Sept 11 – Follow-up Friday

WEEK 3

  • Tuesday, Sept 15 – Calendar Contest Countdown
  • Wednesday, Sept 16 – Educational Post Quiz
  • Thursday, Sept 17 –  Event Promo
  • Friday, Sept 18 – Follow-up Friday
  • Saturday, Sept 19 – join us live today for puppy matriculation

WEEK 4

  • Tuesday, Sept 22 – Calendar contest update – get your votes, date blocks, pre-orders in
  • Wednesday, Sept 23 –  Educational Post
  • Thursday, Sept 24 – Event promo
  • Friday, Sept 25 – Follow-up Friday

WEEK 5

  • Monday, Sept 28 –Final Calendar Contest Reminder: Last chance to vote

Ways to personalize your outreach:

  • I’m a proud (volunteer, board member, client) with Dogs for Better Lives! Help build awareness about Service Dogs by sharing this great post!
  • Will you join me at [EVENT NAME] this weekend? Hope to see you there!
  • Friends! There will be a fun event next weekend celebrating Service Dogs, will you be there? Visit https://dogsforbetterlives.org/national-service-dog-month/ to get all the details

#Hashtags:

If you make your own post, be sure to include the following hashtags so we can follow along.  

  • #dogsforbetterlives
  • #dbl
  • #NationalServiceDogMonth
  • #ServiceDogMonth

Talking Points: 

  • When you donate to Dogs for Better Lives, 100% of your gift goes directly toward to supporting Assistance Dog programs. 
  • Dogs for Better Lives offers Assistance Dogs to clients at ZERO costs, thanks to donor support. 
  • Service Dogs receive hundreds of hours of specialized training on specific, skilled tasks. This is one of the ways they are set apart from “Therapy Dogs” and Emotional Support Animals. They also have protected public access rights.  
  • According to the Americans with Disabilities Act (ADA) and state laws, people with disabilities are allowed public access rights for their specifically trained Service Dogs. Service Dogs are legally allowed to accompany their person into stores, restaurants, public transportation, and other places where dogs are not normally allowed. 
  • We always need volunteers! Join us at dogsforbetterlives.org/get-involved and support Service Dogs with your time and talent.

Find Dogs for Better Lives on social media

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