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DBL Fall 2024 Social Media Toolkit

Thank you for all you do to support Dogs for Better Lives. In this toolkit, you’ll find the resources you need to help expand the reach for National Service Dog Month.

We appreciate your help spreading the word about our campaigns with your personal and professional networks – especially on social media.

National Service Dog Month | September 2024

Goal: Raise awareness about Service Dogs

BACKGROUND:

National Service Dog Month was created to celebrate the dogs who have a career helping humans. You probably already know that Service Dogs help individual people, but did you know they also work in schools, skilled nursing facilities, courthouses, physical therapy practices, hospitals, and much more? The goal in each setting remains the same – the working dogs help to support and increase independence for the people they are servicing. 

What we’ll be doing:

  • There will be events across the country to help spread awareness
  • We’ll be posting educational (and fun!) content on social media all month long
  • We will be hosting a bandana giveaway on social media, rewarding those who comment on/share our posts

Help us spread the word so we can reach our goal, by sharing on Facebook, Twitter, Linkedin and Instagram with your own network throughout September!

OUTLINE OF POSTS:

Below is an outline of dates we will be posting to Dogs for Better Lives social media accounts. When you see a post, tap the share post link and write your own message to personalize it. 

Post Dates:

9/2: Welcome to National Service Dog Month. Bandana giveaway announcement.

9/3: Service Dog Laws Infographic.

9/9: Service Dogs 101 webinar replay.

9/10: How Hearing Dogs Help People.

9/11: Join us this weekend at events to celebrate National Service Dog Month.

9/14: Join us today in Seattle at the Phinneywood Art Walk

9/15: Join us at Paws for Pints: Barking Dog Alehouse in Seattle

9/16: How to interact with Service Dogs

9/17: How Autism Assistance Dogs help families

9/18: Join us this weekend at events to celebrate National Service Dog Month

9/21: Join us at Barks-n-Brews: Silver City Brewery in Silverdale, WA

9/22: Join us today for Bark to School event, hosted by RAB – NE

9/23: Spotting an impawster Service Dog

9/24: How Facility Dogs help people

9/30: Thank you, National Service Dog Month

Ways to personalize your outreach:

  • I’m a proud (volunteer, board member, client) with Dogs for Better Lives! Help build awareness about Service Dogs by sharing this great post!
  • Will you join me at [EVENT NAME] this weekend? Hope to see you there!
  • Friends! There will be a fun event next weekend celebrating Service Dogs, will you be there? Visit https://dogsforbetterlives.org/national-service-dog-month/ to get all the details

#Hashtags:

If you make your own post, be sure to include the following hashtags so we can follow along.  

  • #dogsforbetterlives
  • #dbl
  • #NationalServiceDogMonth
  • #ServiceDogMonth

Talking Points: 

  • When you donate to Dogs for Better Lives, 100% of your gift goes directly toward to supporting Assistance Dog programs. 
  • Dogs for Better Lives offers Assistance Dogs to clients at ZERO costs, thanks to donor support. 
  • Service Dogs receive hundreds of hours of specialized training on specific, skilled tasks. This is one of the ways they are set apart from “Therapy Dogs” and Emotional Support Animals. They also have protected public access rights.  
  • According to the Americans with Disabilities Act (ADA) and state laws, people with disabilities are allowed public access rights for their specifically trained Service Dogs. Service Dogs are legally allowed to accompany their person into stores, restaurants, public transportation, and other places where dogs are not normally allowed. 
  • We always need volunteers! Join us at dogsforbetterlives.org/get-involved and support Service Dogs with your time and talent.

Other Ways to Promote the National Service Dog Month

Find Dogs for Better Lives on social media

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