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DBL Year-End 2025 Social Media Toolkit

Thank you for all you do to support Dogs for Better Lives. In this toolkit, you’ll find the resources you need to help expand the reach of our Giving Tuesday and Year-End Campaigns. A significant portion of our donation revenue for the year comes during the last few weeks of the year, starting with Giving Tuesday. 

We appreciate your help spreading the word about our fundraising campaigns with your personal and professional networks – especially on social media.

Giving Tuesday | December 2, 2025

CAMPAIGN OVERVIEW

CAMPAIGN DATE:  December 2, 2025
GOAL: Raise $40,000 to fund the journey of a future Service Dog
MATCHING GIFT: All donations matched up to $20,000.

CAMPAIGN DATE:  December 2, 2025
GOAL: Raise $40,000 to fund the journey of a future Service Dog
MATCHING GIFT: All donations matched up to $20,000.

ABOUT GIVING TUESDAY

Giving Tuesday is a global day of generosity that follows Thanksgiving. It’s a moment to give back, support causes you care about, and make an impact in your community and beyond.

How we’re participating:

Thanks to a generous $20,000 donor match, gifts to Dogs for Better Lives on Giving Tuesday will be doubled. Gifts online—including via social media, email, our website, cryptocurrency, stock, or donor advised funds—are all eligible.

Giving Tuesday donations support the journey of a future Service Dog, covering veterinary care, training, and placement. As always, 100% of gifts go directly to our programs.

HOW YOU CAN HELP

OPTION 1: Share DBL’s posts on social media.

See the below schedule for when we’ll be posting on DBL’s accounts.

Instructions for sharing:

    • On Facebook, tap the “Share” button (shown on mobile as an arrow icon). Add in a personal message and then click “share now.”
    • On Instagram, tap the paper airplane icon (send) beneath the post. Then choose “add to story” from the bottom row of options and click the right arrow to post.
    • On Linkedin, click the “Repost” button below the post. Repost with your thoughts allows you to add a comment, otherwise Repost will bring DBL’s post to your followers’ feeds.
    • On X (Twitter), locate the two-arrow icon (repost icon) beneath it, and click it. You’ll then have the option to “Repost” (retweet as is) or “Repost as Quote” (add your own comment).Repost DBL’s content from your social media account

OPTION 2: Post your story, a photo of your dog, or a memory of your experience with DBL.

Tag us and use the hashtags and donation link below:

    • “This is [Dog’s Name], the pup who changed everything. I’m a proud Board Member and proud to support @DogsBetterLives on #GivingTuesday
    • “DBL Service Dogs make independence possible—and they don’t stop showing up. Help fund their training journey today. 🐾 #DogsForBetterLives #GivingTuesday
    • “I raised a puppy. DBL turned him into a hero. That’s why I’m donating this #GivingTuesday #PuppyRaiserPride

DBL Social Media Post Dates:

Below is an outline of dates we will be posting campaign content to Dogs for Better Lives social media accounts. When you see a post, tap the share post link and write your own message to personalize it. 

  • 11/17: Save the date for Giving Tuesday
  • 11/25: Recap of last year’s Giving Tuesday and a reminder about next week 
  • 12/1: Tomorrow is Giving Tuesday, lock in your gift early
  • 12/2: Giving Tuesday (watch for several posts throughout the day) 
  • 12/3: Giving Tuesday recap 

Links and #Hashtags:

If you make your own post, be sure to include the following hashtags so we can follow along.  

  • #dogsforbetterlives
  • #dbl
  • #givingtuesday
  • #cryptogivingtuesday

DONATION LINK: https://www.dogsforbetterlives.org/giving-tuesday

Talking Points: 

  • It’s Giving Tuesday! A generous donor will match every gift, up to $20,000 on Giving Tuesday. Your gift will be DOUBLED if you donate today. 
  • Did you know there are many ways to give that will also be eligible for the match? We accept cryptocurrency, DAF gifts, and stock through our partner The Giving Block.
  • When you donate to Dogs for Better Lives, 100% of your gift goes directly toward to supporting Assistance Dog programs. 
  • Dogs for Better Lives offers Assistance Dogs to clients at ZERO costs, thanks to donor support.

Year-End Holiday Match | December 2025

Year-End Holiday Match | December 3-31, 2025

CAMPAIGN OVERVIEW

CAMPAIGN DATES:  December 3-31, 2025
GOAL: Raise $200,000 to fully fund FOUR Service Dogs in 2026.
MATCHING GIFT: All donations matched up to $100,000.

Thanks to our incredible supporters, we’re pushing forward with an exciting year-end goal: raising $200,000 to fund FOUR new Service Dogs for 2026! With a $100,000 matching gift from multiple generous donors, every dollar given through 12/31 will go 2X as far in helping us reach this goal.

Each DBL Service Dog requires an investment of more than $50,000, which includes everything from veterinary care and specialized training to placement costs and ongoing follow-up visits. This comprehensive support ensures that both the dogs and our clients are fully equipped for a successful partnership as a Service Dog Team. With your help, we can create a significant impact for three individuals or families in need at no cost to them, offering life-changing assistance, independence, and companionship.

As always, 100% of gifts go directly to our programs.

HOW YOU CAN HELP

OPTION 1: Share DBL’s posts on social media.

See the below schedule for when we’ll be posting on DBL’s accounts.

Instructions for sharing:

    • On Facebook, tap the “Share” button (shown on mobile as an arrow icon). Add in a personal message and then click “share now.”
    • On Instagram, tap the paper airplane icon (send) beneath the post. Then choose “add to story” from the bottom row of options and click the right arrow to post.
    • On Linkedin, click the “Repost” button below the post. Repost with your thoughts allows you to add a comment, otherwise Repost will bring DBL’s post to your followers’ feeds.
    • On X (Twitter), locate the two-arrow icon (repost icon) beneath it, and click it. You’ll then have the option to “Repost” (retweet as is) or “Repost as Quote” (add your own comment).Repost DBL’s content from your social media account

OPTION 2: Post your story, a photo of your dog, or a memory of your experience with DBL.

Tag us and use the hashtags and donation link below:

    • “This is [Dog’s Name], the pup who changed everything. I’m a proud Board Member and proud to support @DogsBetterLives this holiday season.
    • “DBL Service Dogs make independence possible—and they don’t stop showing up. Help fund a Service Dog today. 🐾 #DogsForBetterLives
    • “I raised a puppy. DBL turned him into a hero. That’s why I’m donating to DBL this holiday season. #PuppyRaiserPride

DBL Social Media Post Dates:

Below is an outline of dates we will be posting campaign content to Dogs for Better Lives social media accounts. When you see a post, tap the share post link and write your own message to personalize it. 

  • 11/20: DBL Gift Guide – Gift ideas that give back to Dogs for Better Lives 
  • 12/3: Year-end Holiday Match Announcement
  • TBD week of 12/8: Story with a reminder of the match
  • 12/12: Crypto impact (Twitter only) 
  • TBD week of 12/15: Story with a reminder of match
  • 12/23: Tax deadline approaching
  • 12/30: Make one last gift this year
  • 12/31: Last chance to give and receive a 2025 tax deductible gift.

Links and #Hashtags:

If you make your own post, be sure to include the following hashtags so we can follow along.  

  • #dogsforbetterlives
  • #dbl

DONATION LINK: https://www.dogsforbetterlives.org/donate-2025

Talking Points: 

  • Each DBL Service Dog requires an investment of more than $50,000, which includes everything from veterinary care and specialized training to placement costs and ongoing follow-up visits. This comprehensive support ensures that both the dogs and our clients are fully equipped for a successful partnership as a Service Dog Team.

  • Dogs for Better Lives accepts cryptocurrency, which means you can put your crypto gains to work while receiving tax benefits if you make a donation with crypto. Learn more at dogsforbetterlives.org/crypto  
  • When you donate to Dogs for Better Lives, 100% of your gift goes directly toward to supporting Assistance Dog programs. 
  • Dogs for Better Lives offers Assistance Dogs to clients at ZERO costs, thanks to donor support.

Find Dogs for Better Lives on social media

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