DBL Fall 2026 Campaign Toolkit

On Wednesday, August 26th, people everywhere will celebrate National Dog Day on social media, and Dogs for Better Lives will join in on the fun with a one-day event celebrating how incredible all dogs are – but also fundraising in support of DBL Service Dogs.

This year, we’re asking our community to help support our lifetime commitment, which includes follow-up visits that provide ongoing care and training for our clients and their dogs—long after the initial placement. We have a goal of raising a total of $20,000. $10,000 has been offered by a generous donor as a match for all gifts made to the campaign.

See the below schedule for when we’ll be posting on DBL’s accounts.

Instructions for sharing:

• • On Facebook, tap the “Share” button (shown on mobile as an arrow icon). Add in a personal message and then click “share now.”
  • On Instagram, tap the paper airplane icon (send) beneath the post. Then choose “add to story” from the bottom row of options and click the right arrow to post.
  • On Linkedin, click the “Repost” button below the post. Repost with your thoughts allows you to add a comment, otherwise Repost will bring DBL’s post to your followers’ feeds.
  • On X (Twitter), locate the two-arrow icon (repost icon) beneath it, and click it. You’ll then have the option to “Repost” (retweet as is) or “Repost as Quote” (add your own comment).Repost DBL’s content from your social media account

Tag us and use the hashtags and donation link below:

• • “This is [Dog’s Name], the pup who changed everything. I’m a proud Board Member and proud to support @DogsBetterLives on the #DayOfPawsitivity!
  • “DBL Service Dogs make independence possible—and they don’t stop showing up. Help fund their follow-up visits today. 🐾 #DogsForBetterLives #DayOfPawsitivity
  • “I raised a puppy. DBL turned him into a hero. That’s why I’m donating this #NationalDogDay! #PuppyRaiserPride #DayOfPawsitivity”

DBL Social Media Post Dates:

Below is an outline of dates we will be posting campaign content to Dogs for Better Lives social media accounts. When you see a post, tap the share post link and write your own message to personalize it. 

• 8/5: Highlighting Day of Pawsitivity, to coincide with National Dog Day on 8/26. Asking people to comment or tag us in stories about their dogs.
• 8/12: We’ll share photos and short stories from the DBL community. Call to action will be to join our email list.
• 8/19: One week to go until the Day of Pawsitivity. Will include early donation opportunity.
• 8/25: Reminder to join us on Wednesday, watch for stories tomorrow on the Day of Pawsitivity/National Dog Day
• 8/26: Day of Pawsitivity/ National Dog Day (watch for several posts throughout the day)
• 8/27: Day of Pawsitivity Recap

Links and #Hashtags:

If you make your own post, be sure to include the following hashtags so we can follow along.  

• #dogsforbetterlives
• #dbl
• #dayofpawsitivity
• #nationaldogday

DONATION LINK: https://www.dogsforbetterlives.org/day-of-pawsitivity

Talking Points: 

• It’s National Dog Day, AND the Day of Pawsitivity! Generous donors will match every gift, up to $10,000 on Wednesday August 26th. Your gift will be DOUBLED if you donate today. 
• Did you know there are many ways to give that will also be eligible for the match? We accept cryptocurrency, DAF gifts, and stock through our partner The Giving Block.
• When you donate to Dogs for Better Lives, 100% of your gift goes directly toward to supporting Assistance Dog programs. 
• Dogs for Better Lives offers Assistance Dogs to clients at ZERO costs, thanks to donor support.