fbpx Skip to main content

Social Media Toolkit

Thank you for all you do to support Dogs for Better Lives. In this toolkit, you’ll find the resources you need to help expand the reach of our Giving Tuesday and Year-End Campaigns. A significant portion of our donation revenue for the year comes during the last few weeks of the year, starting with Giving Tuesday. During this giving season, we appreciate your help spreading the word about our campaigns with your personal and professional networks – especially on social media.

Fundraising Goal: $30,000

BACKGROUND:

On Tuesday, December 3rd, DBL will participate in Giving Tuesday – a global day of giving that continues to grow every year.  

Thanks to a generous donor match, all gifts made to Dogs for Better Lives on Giving Tuesday are DOUBLED – up to $15,000.

The match applies to all gifts made online that day, including all online donations through our social media, email, or website channels. We also accept gifts of cryptocurrency, stock, and donor advised funds (DAFs), and these gifts are also eligible to be matched!

Gifts on Giving Tuesday will support the journey of a future Service Dog, covering expenses like veterinary, training, and placement costs. 100% of all donations made go directly to programmatic serves.

HOW YOU CAN HELP:

Share, share, share!

The biggest thing you can do is to share our social media posts on Facebook, Twitter, Linkedin and Instagram with your own network on Giving Tuesday! 

Other Ways to Promote Giving Tuesday:

OUTLINE OF POSTS:

DBL Social Media Post Dates:

11/19: Save the date for Giving Tuesday

11/26: Recap of last year’s Giving Tuesday and a reminder about next week 

12/2: Tomorrow is Giving Tuesday, lock in your gift early

12/3: Giving Tuesday (watch for several posts throughout the day) 

12/4: Giving Tuesday recap 

Graphics: 

WAYS TO PERSONALIZE YOUR OUTREACH

When you see one of our posts on social media, tap the share or repost button and include a brief personalized update.

Below are some ideas of what you could share.

  • I’m a proud (volunteer, board member, client) with Dogs for Better Lives! Please consider supporting this great organization – there is a donor match today for Giving Tuesday so your impact will go twice as far! 
  • I gave to Dogs for Better Lives on Giving Tuesday, will you? They train and place Assistance Dogs with people in need, and today they have a donor match! Your donation will go twice as far. 
  • This organization is so near and dear to my heart as a (puppy raiser, board member) and today is a great way to give in support of Service Dogs! Please consider making a donation to them TODAY and have your gift matched by a generous donor! 

Talking Points: 

  • It’s Giving Tuesday! A generous donor will match every gift, up to $15,000 on Giving Tuesday. Your gift will be DOUBLED if you donate today. 
  • Did you know there are many ways to give that will also be eligible for the match? We accept cryptocurrency, DAF gifts, and stock through our partner The Giving Block.
  • When you donate to Dogs for Better Lives, 100% of your gift goes directly toward to supporting Assistance Dog programs. 
  • Dogs for Better Lives offers Assistance Dogs to clients at ZERO costs, thanks to donor support.

#Hashtags:

If you make your own post, be sure to include the following hashtags so we can follow along.  

  • #dogsforbetterlives
  • #dbl
  • #givingtuesday
  • #cryptogivingtuesday 

YEAR-END CAMPAIGN

Fundraising goal: Raise $150,000 to fully fund THREE Service Dogs in 2025.

BACKGROUND:

Thanks to our incredible supporters, we’re pushing forward with an exciting year-end goal: raising $150,000 to fund three new Service Dogs for 2025!

With a $75,000 matching gift from multiple generous donors, every dollar given through 12/31 will go 2X as far in helping us reach this goal.

Each DBL Service Dog requires an investment of more than $50,000, which includes everything from veterinary care and specialized training to placement costs and ongoing follow-up visits. This comprehensive support ensures that both the dogs and our clients are fully equipped for a successful partnership as a Service Dog Team. With your help, we can create a significant impact for three individuals or families in need at no cost to them, offering life-changing assistance, independence, and companionship.

HOW YOU CAN HELP:

Share DBL social media posts

The biggest thing you can do is to share our social media posts on Facebook, Twitter, Linkedin and Instagram with your own network on Giving Tuesday! 

OUTLINE OF POSTS:

Post Dates:

11/20: DBL Gift Guide – Gift ideas that give back to Dogs for Better Lives 

TBD week of 12/9: Story with a reminder of the match

12/13: Crypto impact (Twitter only) 

TBD week of 12/15: Story with a reminder of match

12/18: HODL Day, crypto-focused message (Twitter only) 

12/23: Tax deadline approaching

12/30: Make one last gift this year

12/31: Last chance to give and receive a 2024 tax deductible gift.

WAYS TO PERSONALIZE YOUR OUTREACH

When you see one of our posts on social media, tap the share or repost button and include a brief personalized update.

Below are some ideas of what you could share.

  • I’m a proud (volunteer, board member, client) with Dogs for Better Lives! Please consider supporting this great organization as we work to fully fund THREE future Service Dogs in 2025.
  • I donated to Dogs for Better Lives, will you? They train and place Assistance Dogs with people in need. There’s a $75,000 donor match available to help support new programs that will make more expertly trained Service Dogs possible in 2025. Every cent donated goes directly toward programs! 
  • This organization is so near and dear to my heart as a (puppy raiser, board member) and today is a great way to give in support of Service Dogs! Please consider making a donation to them by 12/31 in support of their new programs which will make more Service Dog placements possible in 2025 and beyond! A donor match is currently available! 

Talking Points: 

  • Each DBL Service Dog requires an investment of more than $50,000, which includes everything from veterinary care and specialized training to placement costs and ongoing follow-up visits. This comprehensive support ensures that both the dogs and our clients are fully equipped for a successful partnership as a Service Dog Team.

  • Dogs for Better Lives accepts cryptocurrency, which means you can put your crypto gains to work while receiving tax benefits if you make a donation with crypto. Learn more at dogsforbetterlives.org/crypto  
  • When you donate to Dogs for Better Lives, 100% of your gift goes directly toward to supporting Assistance Dog programs. 
  • Dogs for Better Lives offers Assistance Dogs to clients at ZERO costs, thanks to donor support. 

#Hashtags:

If you make your own post, be sure to include the following hashtags so we can follow along.  

  • #dogsforbetterlives
  • #dbl

Other Ways to Promote the Year-End Campaign:

Find Dogs for Better Lives on social media

Skip to content